Asterisk IP-PBX server has so many
advantages, at such a competitive cost, that several in the industry take it
for granted that businesses know what these advantages are, and fail to provide
the information needed by new businesses seeking to gain a better understanding
of how Asterisk can advantage them. In South Africa, Asterisk is fast gaining
market share. This article aims to answer the basic query for business
"What are the advantages of Asterisk and what does open source
mean?".
Asterisk IP PBX benefits
Many of the advantages of the
Asterisk IP PBX server come from the very fact that it is an open source
product. Several people, especially business people, may find it hard to
understand the concepts behind open source, or free software, and why, or how,
anyone would use this as a company model for their product. The business models
behind open source are several and varied, and I will only deal with this
question as it pertains to Asterisk. So how does open source make Asterisk a improved
bet for businesses than proprietary open source voip pbx solutions?
Asterisk source code availability,
your guarantee for big business continuity
The main query that you would like to
answered, as a business man when considering in investing in any solution to
your business troubles, besides costs, is whether the company behind the
solution has a sound financial footing. Basically will it be around in the
foreseeable future to give support and continue to enhance the solution?
The answer to this question, when it
comes to Asterisk, has two points. Firstly, Digium, the business behind
Asterisk, makes its money from selling Asterisk compatible hardware. So they
way Digium has used open source, is very similar to the approach of several
other companies when it comes to creating a market for their product or
service. Examples where something is given away for "free" abound. A
few such examples are:
* cell phone companies giving away
discounted mobile phones on agreement, or
* companies that give away free
Primus cooking stoves but charging for the gas required to use the stove.
What this means is that Digium is a business
that has a solid business model behind it, and it is unlikely to go out of
business in the future. The 2nd aspect to this answer, is that open source is
precisely your guarantee, that should the company behind an application go out
of business, the source code is available for you, or other interested parties
to carry on to development and enhance. In today's global, where brand names
often have a shorter life span than your average pet goldfish, there is no assurance
that a proprietary vendor will remain in business for any period of time. Just
consider the take over of populace Soft by Oracle and the resultant require for
People Soft customers to upgrade to Oracle? Or the take over of Sun, again by
Oracle? Don't make the mistake of thinking proprietary and big, is improved. It
could be an expensive trap when a competitor takes them over or they simply go
out of commerce and you are left with an unsupported application. open source voip server
Asterisk is freely and simply
extensible
Another advantage of using Asterisk,
is that is extremely simple to extend. It is extensible in together a hardware
and a software sense. From a hardware point of view, it is simple to extend an
existing Asterisk solution, without having to throw away hardware you have
already invested into. Just as you can extend a PC with peripheral devices, or
reuse components in a latest PC, so too with your Asterisk PBX. You no longer
have to toss out the old PBX hardware basically to get new features.
From a software point of view
Asterisk is simple to integrate into 3rd party applications. Part of the open
source philosophy, is the desire to freely integrate with further applications
, and to allow other applications to integrate with Asterisk. There is a well
defined software api, which allows your local IT division to really exploit the
possibilities of computer and telephony integration (CTI). Due to its open
source nature, Asterisk has nothing to gain by forcing you to buy a particular
call management or reporting software.
Simply switch Asterisk service
providers
As Asterisk is open source you are
also not locked to one service supplier for your Asterisk support. You are free
to switch providers, and be safe with the knowledge that your new service
provider will not have to deal with any proprietary extensions, hardware or
software config. No longer do you have to live with a bad option you made years
ago. If you want better service, simply find a improved service provider.
Asterisk is extremely cost effective
Of course this is the main advantage
of Asterisk that first brings Asterisk to the attention of corporates and
companies wishing to cut costs and get better service. The reason that Asterisk
is so cost effective, is that it is disrupting a proprietary market where every
vendor has its own developed facilities and service provider eco-system for its
specific hardware.
There are no economies of scale in
production or in the growth of an eco-system around supporting their products.
Because of its open nature, Asterisk encourages competition amongst suppliers,
lowering the cost of telephony to businesses, and at the same time increasing
the level of innovation for the use of telephony solutions in industry.